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Vinyl Banner “Terms and Phrases” GlossaryXO banners is happy to provide this glossary of terms and phrases used to describe various types of vinyl banners and their uses. Please take your time reviewing each term and phrase to familiarize yourself with the world of custom vinyl banners. That’s what we do - we make banners! To view complete descriptions, please click on any of the listed terms and phrases: Custom Vinyl BannersCustom Vinyl Banners are vinyl banners designed for any particular or unique purpose or event. Regardless of venue, location, inside and out, custom vinyl banners are typically designed by agencies, in-house art departments, designers or creatives who work directly with businesses in need of high quality full color banners. The content may include photographs, illustrations, logos, headlines or supporting text to highlight the purpose, people, products, services, organizations, companies or partners surrounding the event. The creative use of color may have the greatest impact when designing vinyl custom banners. Company or corporate colors, or a theme color is often a huge consideration when creating a vinyl banner. Custom vinyl banner designs can be viewed just about everywhere. It’s proof of why some practically every storefront business will make banners. Vinyl movie Banners, advertising banners, concert banners, grand opening banners and more are just of few of the type of custom vinyl banners you’ve seen in metropolitan areas around the country and around the world. If you want us to make banners that grab attention, call us – we make banners. Full Color Vinyl BannersToday the banner printing technology for creating banners and any large format printing banners takes advantage every possible opportunity to enhance or improve the final print banner. Full color vinyl banners use the CMYK print mode even if the original design was created using RGB or even grayscale imagery. Full color vinyl banners simply mean that the custom vinyl banner will take advantage of the cyan, magenta, yellow and black inks to deliver the best possible color match achievable by digital banner printing. Each customer who orders sale banners, sign banners, personalized banners or any kind of banner regardless of venue or purpose from XO Banners, is required to follow the print-ready guidelines to format their files properly for full color vinyl printing. If you want us to make banners that grab attention, call us – we make banners. Advertising BannersVinyl advertising banners comprise the vast majority of all vinyl banner printing. A reasonable argument can be made that all banners are essentially advertising banners, meaning that they are advertising something, whether the banner is a personalized banner or a custom vinyl banner intended for a commercial use or venue. Creating banners for advertising is one of the best way to drive traffic to a brick and mortar location. XO Banners uses a high quality grade of vinyl banner material that is suitable for interior and exterior use. Our large format printing production process includes the use of UV stable inks that ensure color steadfastness even in direct sunlight for prolonged periods of time. When creating advertising banners, it’s important to keep your message clear and on point. It’s always wise to make the desired end result the main point of the banner. For example, if the point is to sell more radios, the most visible text should read something like, All Radios on Sale now, with the name of the store or company branding taking a smaller portion or percentage of the banner. Trade Show BannersTrade Show Banners are one of the least expensive ways to get started in the trade show circuits. While elaborate booth designs can give your company a great presence within the tradeshow venue, they are also very expensive, difficult to set up, and require separate travel cases. Trade Show Banners and Graphics are much less expensive and can be rolled up into one carrying case for easy travel and set up convenience. Creating banners for trade shows should be simple. Since the goal of companies participating in the trade show is to attract visitors to the trade show to their own booth, you should make banners that have the name of the company HUGE. The reason for this is that in most cases, people will be looking for your company by name. It is also important to give a very short description of what the company does or offers on the banner itself. Keep in mind that trade show venue can very greatly in terms of lighting and location. You can easily find yourself outside or in dark corner of the venue. Therefor make sure you banner printing or design is one that employ high contrast wording and imagery so that whether in bright sun or a dark room, you vinyl banner can be seen easily. Sale BannersSale banners are typically used to promote a specific sale or sales event. Companies use sales banners and promotional banners during special events such as holidays and company specific promotional events. Automobile manufacturers are great examples of how sales banners can drive traffic to their car show rooms. Rarely can you drive by a auto mall and not see a sale banner of some sort. Sales banners are also the most reused kind of banner. Depending on how generic the vinyl banner design, a holiday sale banner can be reused time and again so long as it doesn’t have a design, or photograph that will age it. In other words, putting a specific product model on a holiday graphic will make it obsolete the following year, since the model will likely be replaced by the time the event comes around again. This however should not prevent the use of full color vinyl banner design. In fact, designers should take advantage of digital printing by creating custom vinyl banners that will stick out as much as possible to people driving by at 40mph! Business BannersBusiness banners or sign banners for companies are normally used as a temporary solution during the first few months of a new store or business location being opened. Or, in some cases, even prior to the business opening if new construction is involved. In most cases, business banners are more of company branding opportunity than anything else. If you are interested in placing a business banner on a wall, a fence or something else outside, be sure that you know all the codes and restrictions before hanging the banner. Commercial BannersCommercial banners are banners used by service companies during installation outside commercial or residential locations. Service companies like window replacement companies, air conditioning companies, landscaping companies and similar service companies will place a banner outside at the location where they are performing the work so that people in the neighborhood can see the name of the company doing the work. It’s a great way to drive business and is a sort of inferred referral or endorsement by the company or resident of the location to the neighborhood. It is important to make banners being used as a commercial highly visible. Since most commercial banners will be used outside, high contract is key to the success of the design. Call XO banners if you have any questions about your sign banners and how you intend to use them. Sign BannersBanner printing is huge. Sign Banners or Vinyl Banners as most professional designers refer to them, give designers a simple way to say something that needs to be said to people at any given venue. While it may be obvious that commercial banners and personal banners are sign banners, the actual description of a sign banner is a banner used to inform traffic about something that will help the reader accomplish something specific. For example, a sign banner at a public pool might read, “Walk!” That clear, simple and to the point. Architectural BannersXO Banners has been helping home builders and architects tell the world who they are by using Architectural Banners outside the construction sites where their work is being completed. In most cases, architectural banners are hung from chain link fencing or barriers that surround the construction site, however, a growing trend is to place them in locations that will be developed at a much later date. Architectural Banners or outdoor vinyl banners should always use high quality UV resistant inks. Especially if the full color vinyl banner will be outside for perhaps years at a time. Party BannersParty banners fall under the heading of Personalized banners in that they are typically used in a private setting. While businesses, both small and large, also use Party Banners to highlight company parties and events, those events are not typically open to the public, hence the personalized banner reputation exists. We are often asked to make banners for theme parties and holiday parties. Another popular sign banner or party party banner is the “Welcome Home!” party banners that are often associated with military homecomings. Regardless of the kind of party being announced, party banners will always make the party more fun and often more attended. If you want to announce a party, you can order your banners online at XO Banners, your best online banner resource. Church BannersComing Soon Religious BannersChurch banners or religious banners are used inside and outside of religious or church organizations to highlight events, concepts and ideals of the organization. In many cases, vinyl banners used in religious venues are more permanent and provide a visual or spiritual design element for the venue. Church banners often use standard religious iconography as part of the design, although the growing trend is to use uplifting phases Wedding BannersWedding banners are like giant announcement to the world that an engagement has been willingly and joyfully made permanent. Often times, wedding banners are displayed in the reception venue and use the couple names on the vinyl banner itself. A popular trend is to have all the guests sign the banner as a wedding momento. Welcome Home BannersWhen someone you care about is gone for a long time, welcoming him or her back with a giant “Welcome Home” banner says volumes about your appreciation of that person. Military troops, business men, even world travelers enjoy feeling the warm and even overwhelming environment made more special with a giant Welcome Home Banner. Welcome home banners are also going in popularity among businesses who send their employees abroad for long periods of time. The office is often called home away from home and so the welcome home idea is duly noted. Baby BannersBaby banners are like giant announcements to the world that someone special has arrived. “It’s a Boy!” or “It’s a Girl” are standard baby banner fare. However, the growing trend in baby banners is toward a more personalized banner that announced the gender and the name of the baby in question. When designing your custom vinyl banner for a baby announcement, remember that colors do matter. In most cases, blue and red is used for boy, and pinks, yellows and pale colors is used for girls. Although there is always the exception, the discretion is left to the designer. Either way, your baby banner should include elements that imply that the future is wide open and hope is in the air. Tools, books, vehicles, and vocational icons are great ways to say - anything is possible, and everything is OK! Birthday BannersThere’s no better way to say “Happy Birthday” than with a massive birthday banner. Birthday banners make the party’s focus, whoever that may be, absolutely apparent. Give that special person a birthday to remember with a custom vinyl banner designed just for them. Order your XO Banner Online today! School BannersEveryone knows about school banners. Those mascot driven vinyl banner signs that adorn the football field, cafeteria, or gymnasium. School banners are used to announce upcoming student body events, and school accomplishments such as championship earned and academic achievements. School banners will almost alway employ the schools colors to give the spirit of identity another opportunity to shine. Using established school colors and mascots gives the banner it true placement. Since most vinyl banners used at schools will be hung on walls in various locations, it’s always a good idea to go larger than smaller in scale. Thanks to the advantages afforded by Large Format Printers, custom vinyl banners can be make to monumental sizes, perfect for even the biggest gymnasiums in the country. Concert BannersConcert banners, also known as poster banners, are those vinyl banners used in at the concert venue to promote various artists (bands, singers and other entertainers). Concert banners normally promote a type of tour, promote previously released albums or CDs, books, or any other merchandise available to fans and patrons. Creating Banners for concert venues is similar to traditional poster design methods, only that digital banner printing or the more often referred Large Format Printing, allows for much larger printing options. XO banners offers high-end vinyl banner printing for your Poster Banners and Concert Banners. Poster BannersIt’s true that graphic designers and more importantly vinyl banner designers are hired to create custom vinyl banners that are dynamic and eye-catching visual displays for all manner of purposes from commercial and business use to products on a personal level. In the case of Poster Banners, designers are essentially using a traditional offset printing format and using those designs on many times larger than a typical “poster” is considered. Because of the advantages of digital banner printing technology, a designer can create a normal sized poster, say and 18 in. x 24 in. poster, and have that same poster design enlarged to something more like 18 ft. x 18 ft. Poster banners are normally seen in concert venues or as promotional banners for entertainment events like concerts and sports events. In this way a designer can essential get a two kinds of products out one design. If your company is looking for the best quality in vinyl banner printing, XO Banners offers the very best in quality printing and materials. We offer the best in digital banner printing. Indoor BannersIn commercial venues, indoor banners are primarily used as a directional tool to inform consumers about sales opportunities, departments, upcoming events or specific brands. In residential or personal venues, indoor banners are often used to welcome someone home or introduce a new member of the family like a new born baby. Vinyl Custom Banners and/or Digital Banner Printing has become a cost effective way to say something in a big way. In most cases, the vinyl banners ordered online will need grommets to hold the banner in place or hung. Vinyl banner printing gives consumers a tremendous amount of flexibility in terms of design and scale. So long as the venue can handle it, the vinyl banner can be vertical, horizontal or even square in scale and used virtually millions of colors to convey the message. In other words, if your going to create a custom vinyl banner, use color, contrast and imagery to create something truly memorable. Outdoor BannersOutdoor banners are everywhere, all over the world. Thanks to the quality of large format printers and digital banner printing techniques, large vinyl banners are going in size and popularity. In large metropolitan cities such as New York, Las Angeles, Paris, London, Munich, and Mexico City to name just a few, outdoor banners have become a part of the culture. Outdoor banners can be seen on the sides of sky scrapers and across the windows of tiny mom and pop stores alike. They advertise everything from sports events, company products, movie openings, church hours and even wedding proposals. So long as someone wants to get the attention of people outside, full color vinyl banners, sign banners and all manner of outdoor banners will be there to fulfill the need. |
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